All set with your online venture? Are you looking out for better strategies? because – Sky is the limit. The constant need or desire for a more efficient system pushes us into various dimensions. You are doing fairly well, but want to be better? Always!
Whether you’re going to lay the foundation of your online presence for the first time, or trying to strengthen it, it is crucial. You need to curate a plan within budget limits, creative calls, and most importantly, the audience’s demands. Your audience remains the focal point of all your methods and plans of action.
Wouldn’t it be easier if you could read their mind? It would be easy to align your endeavors as per their preferences.
Reading would be a supernatural phenomenon to deal with – but you can track their activity and draw inferences. This practice is popularly known as event tracking. With its proper implementation, you can take your business to greater heights. Keep reading to find out how you can apply it to your business.
To render such monitored results would require powerful analytical tools. The most widely used is Google Analytics. It is a trusted and extremely popular choice of millions of businesses online.
There are two ways to set it up to detect any action on your site and draft results.
Manually (via code)
Google Tag Manager
On HubSpot
For this mode of setup, you do not need to be a developer. Before jumping to the code snippets, let us understand how an event is made. In layman’s terms, an event is any user interaction on the site. This is tracked by the detection configuration and is made of four components.
Category
A required field is the name you give to a set of objects/elements that you plan to track. A category can be named, “Clicks” for different buttons on the site. A category is a clutter of other components.
Action
A required field; It is the specific field that states the action to be tracked – could be the download of a particular file or anything on your site.
Label
An optional field; provides a list of the action. You can label multiple actions with different names to keep a track of all of them separately.
Value
An optional field; monitors your site’s numerical data. The previous three are String in nature but Value holds data in integer form.
These information metrics help you glean a more formatted and understandable report which is sent via your Google Analytics account.